Corporate Blogging: A New Marketing Communication Tool for Companies


The rules for reaching buyers through online communications have changed dramatically. Most marketers know and use several ways to tell their story on the web, such as email marketing and newsletters, through the media or via a company’s marketing communications website. While these tools are important, now we have another important alternative: the corporate blogging.

Corporate blogging is published and used by an organization to reach its organizational goal. Corporate blog has divided into three types and there are internal blogs, external blogs, and CEO blogs.

Corporate blogging is used as the new marketing communication tool for companies because it is a way of promoting about anything whether it may be public relations, marketing a new product, improving brand image and for research.

One of the pros of corporate blogging is posts and comments are easy to reach and follow by employees due to centralized hosting and generally structured conversation threads. Besides that, a search able archive of thoughts and ideas can be created and jotting down within an hour through corporate blogging that cost cheaper than other ways. Lastly, executives can receive the important information from employees and customers’ questions and feedback that will be permanently recorded on the blog and increases the efficiency while decreases the time wasted on needless e-mails.

In conclusion, corporate blogging is getting important for corporation to deliver the message privately or publicly since it has become a new less time consuming and less expensive way to reach potential and current customers.




by Lim Hui Min
Posted on 5:44 PM by 4EvEr and filed under | 0 Comments »

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