E-Government in Malaysia: Its implementation so far and citizen’s adoption strategies.

Nowadays, in order to improve the effectiveness of government operate to improve service, Malaysia had implemented the electronic government. The e-government initiative launched the country into the Information Age. E-government is one of the seven flagship applications introduced in Multimedia Super Corridor (MSC).




There are 7 main project in MSC:

  1. Project Monitoring System (PMS)
  2. Human Resource Management Information System (HRMIS)
  3. Generic Office Environment (GOE)
  4. Electronic Procurement (EP)
  5. Electronic Services (E-Services)
  6. Electronic Labor Exchange (ELX)
  7. E-Syariah


The entire website allow user to download various kind of form for any government department application. The website has dual languages which are Bahasa Malaysia and English. Besides, there are 4 types of E-government services which are Government-to-Citizen (G2C), Government-to-Business (G2B), Government-to-Employee (G2E), and Government-to-Government (G2G).

However, there are some problems faced in e-government implementation:

  • Language barrier – Although the website provide dual languages, most of the government websites using Bahasa Malaysia. Some other Chinese citizen might not able to understand as well.
  • Technological barrier - Lack of technical infrastructure and often website down.
  • Online behaviour - Malaysians remain skeptical on being distrust on electronic transaction especially on online banking buying from an Internet store.
  • Lack of public awareness - Public are not aware of the services offered especially elder and those who not familiar which computer.


E-Government adoption is affected by website design elements which included sense of perceived risk, feeling of perceived control and prior Internet experience, and also by citizen satisfaction with the quality of its services.

Customer satisfaction: E-Government adoption requires that citizens show higher levels of satisfaction with the online service provided by the government. This will increase the rate of e-Government adoption.


Website Design: Personalization of websites, customization of product offerings, and self-care are the three key features can build relationship with the visitors and enhance their experience.



User Characteristic: User characteristics included perceived risk, perceived control, and internet experience. Experience influences a citizen’s trust of e-Government. Users, who have prior experience and satisfied with the service, will continue use e-Government services. Perceived risk refers to security and privacy issues that could discourage the use of online services. It is important to ensure that citizens can transact online securely and their personal information.



Service Quality: Online service quality for e-Government refers to quality of content provided on the website, the speed of the response to the citizens concerns with problem solving approach, and the availability of names. On the other hand, telephone and fax numbers of personnel must be available all the time. Besides, the integration of an offline channel with online channel so that citizens could interact with government departments through other means if necessary.



The government should be able to propose an effective strategy to encourage citizen’s adoption of e-government by focusing on these 4 areas. This can lead our E-government project to a successful era.



Refrences:
http://e-comm4entrepreneur.blogspot.com/2008/07/e-government-in-malaysia-its.html


http://www.myeg.com.my/http://en.wikipedia.org/wiki/E-government

http://www.hasil.org.my/english/eng_index.asp

by Foo Seow Min

Posted on 9:49 AM by 4EvEr and filed under | 0 Comments »

0 comments:

Post a Comment