Identify and compare the revenue model for Google, Amazon.com and eBay
Google is an American public corporation. The Google’s revenue model are Google Adwords and Google Adsense. Google Adwords offers pay per click advertising, This program includes local, national, and international distribution which present the advertisements to people at the moment the people are looking for information through Google’s search engine. The payment model is based on the qualifying click-throughs. When a user uses the Google’s serach engine, advertisements for relevent words are shown on the right side of the screen.
Amazon.com is an American electronic commerce (e-commerce) company which started the
business is the on-line bookstore, but later varies the product lines. It allows users to submit reviews to the web page of each product and able to rate the product on a rating scale in order to give a reference for other users. An Amazon partner website can display Amazon books directly on their website, and sends customers to the Amazon’s website when the visitor is ready to buy it. In turn, Amazon pays a commission for the sale to the site owner.
eBay is an American Internet company. It is an online auction and shopping website that the people and businesses buy and sell goods and services worldwide. eBay Incorporation also owns Paypal and Skype.
Millions items are listed, bought, and sold everyday. The services and intangibles items are also included. Anything can be sold as long as it is not illegal and does not violate the eBay rules and regulations policy.
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Adsense is an ad serving program, which is run by the Google. Website owners can enroll in this program to enable text, image and, video advertisements on their sites. Revenue is generated on a per-click or per-thousand-ads-displayed basis and the ads are administered by Google. Google advertisers are required to pay Google a fee each time a user clicks on one of their ads displayed on Google Network members’ web sites.
Amazon.com is an American electronic commerce (e-commerce) company which started the
business is the on-line bookstore, but later varies the product lines. It allows users to submit reviews to the web page of each product and able to rate the product on a rating scale in order to give a reference for other users. An Amazon partner website can display Amazon books directly on their website, and sends customers to the Amazon’s website when the visitor is ready to buy it. In turn, Amazon pays a commission for the sale to the site owner.eBay is an American Internet company. It is an online auction and shopping website that the people and businesses buy and sell goods and services worldwide. eBay Incorporation also owns Paypal and Skype.Millions items are listed, bought, and sold everyday. The services and intangibles items are also included. Anything can be sold as long as it is not illegal and does not violate the eBay rules and regulations policy.
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by Lim Hui Min
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